Ferguson signs on as Modernism Week 2016’s largest corporate sponsor

Ferguson signs on as Modernism Week 2016’s largest corporate sponsor

Ferguson Bath, Kitchen & Lighting Gallery (Ferguson) is mad about mod

Corporate News , Industry Trends

The company is pleased to announce it is Modernism Week’s Exclusive Kitchen & Bath Sponsor for a second consecutive year. This year, Ferguson has expanded its Modernism Week’s programming to support the culture, tastemakers and modernist aficionados that make this annual celebration in the desert such a phenomenon.

The event, which will take place in the greater Palm Springs area of California from February 11-21, 2016, is an annual festival celebrating midcentury modern design, architecture, art, fashion and culture with more than 250 events, including tours, films, lectures, pop-up cocktail lounges, parties, and exhibitions.

In 2016, Ferguson supports the Modernism Week Show House 2016: The Christopher Kennedy Compound, the Last Wexler Steel and Glass House, the Ferguson Kitchen at CAMP and Design Insights.

Ferguson Kitchen at CAMP

Ferguson is creating a demonstration kitchen at CAMP, Modernism Week’s ‘Community and Meeting Place’ and headquarters for tours and events. Located in an architecturally significant venue in downtown Palm Springs – the former 1957 J.W. Robinsons Department Store by Pereira & Luckman, the Ferguson Kitchen will be outfitted with the newest appliances from Bosch. It will also feature a comfortable lounge area, making it a true hub of activity at CAMP (open from 10 a.m. to 7 p.m. daily).

  • The Ferguson Kitchen will host a variety of demonstrations by local chefs, including “Designing the Perfect Meal with Bosch”, during afternoon happy hours
  • As well, there will be light culinary demonstrations with sampling throughout the day.
  • All culinary events are free and open to the public – no reservation required.
  • A select number of ticketed events will also take place in the Ferguson Kitchen, such as The Modern Whiskey Drinker: A Premium Glenfiddich Tasting Experience and Modernism Week’s closing event, “Last Call with Charles Phoenix”.

“We are extremely grateful to Ferguson for expanding their sponsorship this year, and are excited about the presence of the Ferguson Kitchen at CAMP,” said Modernism Week Board Chairman, J. Chris Mobley. “Their chef demonstrations will be a great addition to our educational programming, and the lounge area – open to the mountains with stunning views – is the perfect place to enjoy happy hour.”

Design Insights

“Design Insights,” a series of informal presentations and panel discussions hosted by Ferguson will feature nationally known designers and architects, taking place in the CAMP Theater at 333 S. Palm Canyon Drive, Palm Springs. Guests include designer and tastemaker Danny Seo, architects Andre Kikoski and Michael Lehrer, as well as leading designers visiting from the Southern California region. Presentations are scheduled on Saturdays and Sundays of Modernism Week and are priced at $10.

“Ferguson has always been about bringing product innovations and quality to the home,” says Shawn McLaughlin, Director of Marketing for Ferguson. “We are thrilled to return as a sponsor to such a prestigious and experiential event like Modernism Week, and look forward to providing this year’s attendees with a memorable and visceral cultural experience – including the progressive art, design, fashion, music and food of the time.”

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Accredited media working on a story about Ferguson may contact Ferguson’s public relations team for interview and photo requests, or for additional information related to editorial opportunities.
Peggy Hall Williams Public Relations Manager, Ferguson
Christine Dwyer Director of Communications and Public Relations, Ferguson